Miniso
MINISO is a lifestyle product retailer, offering high quality household goods, cosmetics and food at affordable prices, with more than 4,200 stores in over 80 countries and regions since 2013.
In 2020, MINISO launched a new slogan, “Life is for fun, MINISO.” MINISO aims to become a brand that is even better in tune with today’s youth, more clearly understanding their attitudes and behaviors in order to bring them the most enjoyable shopping experience possible. ‘It is their voices we hear when we create “back to basics” designs that mimic nature or select new brand partnerships.’ MINISO has collaborated with world-famous brands including Coca Cola, Marvel, Hello Kitty, Sesame Street, Mickey and Minnie, Pink Panther, We Bare Bears and Beijing’s Palace Museum, releasing playful crossover products that have been hugely popular with shoppers.
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